Fare Optimization Strategies for Bus and Trolleybus Services in Shanghai
The operation of bus and trolleybus in large cities generally faces financial difficulties due to low fare prices and high subsidies. This paper aims to explore the breakthrough points for optimizing the fare system of bus and trolleybus in megacities, by analyzing the operational characteristics of different types of bus and trolleybus routes. Taking the routes operated by state-owned enterprises in Shanghai as an example, the indicators that affect the adjustment of fares are selected and ranked in importance. The paper analyzes the average passenger distance, route length, passenger intensity, and daily operational mileage, and then estimates the operational characteristics of varied types of routes under different fare systems. Based on route types and functional positioning of bus and trolleybus routes, two fare optimization strate-gies are proposed. It is suggested to establish a reasonable fare-sharing mechanism among the government, enterprises, and passengers based on the fare relationship between passenger travel costs and transportation service costs. At the same time, it is suggested to promote a complete fare optimization process by support-ing diversified fare preferential measures.
bus and trolleybusoperational characteristicsfare systemShanghai