Study on Changsha Super Wenheyou Catering Space from the Perspective of the Theory of Scenes
People's consumption patterns have changed in recent years.With the increasingly serious homogenization currently,a large number of catering enterprises without themes or cultural characteristics have disappeared.The urban cultural catering space based on the theory of scenes has become the main gathering place for people's consumption and life.It not only meets their dietary needs,but also stimulates people's sensory emotions and satisfies their spiritual satisfaction with the space with scene theme.Born in Hisense Square in Changsha,Super Wenheyou,as a"new species"after the upgrading of consumption,seeks a more"rebellious"approach compared with other dining spaces.This paper takes this space as an example,analyzes the application of scene theme in the space,excavates its urban architecture and market culture,explores how to use the theory of scenes to break through the traditional inherent mode of traditional catering industry,and provides ideas for the design ideas and development trend of future scene catering space.
the theory of scenescatering enterpriseurban cultureconsumer demand