Research on the Construction Elements of Commercial Space Design Based on Immersive Experience
Under the background of experiential consumption,people's demand for personalized experience and emotional value in commercial space is increasing.The paper attempts to break the limitations of traditional commercial space from the perspective of immersive experience,analyzes in-depth the experience needs of consumers,explores the way of constructing immersive experience in commercial space,and emphasizes the importance of human experience in space design.Through the S-O-R model,and combined with the theoretical study of immersive experience,the components of commercial space under immersive experience are extracted,the weights between the components are analyzed,and the immersive experience model with 3 guideline layer components and 22 factor layer building elements is obtained.By combining qualitative and quantitative research,this paper verifies the evaluation on tourists'perception of the immersive experience in commercial spaces,and explores the public's perception of this experience and its potential for future development.Finally,the design strategies and principles are summarized to provide guidance and reference for the design of commercial space.
万方数据
维普
