基于社交媒体数据的网红打卡地空间格局特征——以青岛为例
The Spatial Pattern Characteristics of Internet Popular Check-In Spots Based on Social Media Data:A Case of Qingdao
段禹竹 1高钰琛 1王兴田1
作者信息
摘要
近年来,随着互联网技术的飞速发展和社交媒体的广泛普及,在城市空间中涌现出大量"网红打卡地",为城市空间形态的认知提供了新的视角.基于抖音App社交媒体数据,以青岛为例分析网红打卡地的空间分布特点,并探讨其线上浏览量、线下打卡量及空间分布的相互关系.结果表明,青岛网红打卡地呈"一核多心"集聚分布,分布密度由老城区向外围城区递减;网红打卡地的线上浏览量与线下打卡量呈现显著的正相关关系,线上运营宣传能够推动线下实体活动的发生;通过网络营销等手段有机会打破传统的地理经济格局,形成网红效应.
Abstract
In recent years,with the rapid development of Internet technology and the widespread popularity of social media,a large quantity of"Internet popular check-in spots"have emerged in urban spaces,offering a fresh perspective for the understanding on urban spatial forms.Based on the social media data of Tiktok app,this paper analyzes the spatial distribution characteristics of these spots by taking Qingdao as an example,and explores the relationships among online views,offline check-ins,and spatial patterns.The results indicate that the Internet popular check-in spots in Qingdao exhibit an agglomerative distribution of"one core and multiple centers",with density decreasing from the old city to the outer urban areas.There is a significant positive correlation between online views and offline check-ins for these spots,demonstrating that online promotional activities can drive offline physical engagements.Leveraging methods such as online marketing has the potential to disrupt the traditional geographical economic patterns and to create an internet popular effect.
关键词
网红打卡地/社交媒体/分布特征/抖音/青岛Key words
Internet popular check-in spot/social media/distribution characteristics/Tiktok/Qingdao引用本文复制引用
出版年
2025
国家科技期刊平台
NSTL
万方数据