Rural gentrification is considered a crucial means and process for the revival of traditional villages;howev-er,the involvement of external gentry often leads to the decline of the rural community.Using Chengdu Bamboo Craft Village as an empirical case,this study focuses on the vulnerable group of indigenous residents in rural tourism communities.Employing qualitative methods such as participatory observation and in-depth interviews,and adopting a micro-perspective based on the theory of everyday life,the research explores the impact of gentrification on residents'cognition,behavior,and emotions,and extends the discussion to their local identity and identity construction.The research finds that:gentrification reconstructs the spatial form and functional significance of rural areas;indig-enous residents,seeking higher tourism revenue,choose to a-dopt the gentry's value perception of local space,leading to a shift in neighbor relationships from intimacy to competition due to the competition for tourism resources.The intertwining of ru-ral space functions and tourism demands necessitates identity transformation among indigenous residents,whose everyday lives revolve around the tourism industry,showcasing distinct charac-teristics of service-oriented livelihood behaviors.Gentry inter-vention and landscape changes dismantle community relation-ships,resulting in collective amnesia of local memories and a sense of displacement among community residents.Residents'local identity and identity construction are mutually influenced by their everyday lives;the lack of shared practices,differentia-tion in tourism income and social stratum contribute to the disso-lution of community identity,while individual income growth and a positive perception of local values facilitate active identity con-struction.Based on these findings,recommendations are pro-posed to enhance residents'local identity and create a diversi-fied governance approach for rural tourism communities.
Rural Gentrificationtourism communityresidenteveryday lifeBamboo Craft VillageChengdu City