首页|国际商务谈判智慧课堂设计——以谈判策略与技巧为例

国际商务谈判智慧课堂设计——以谈判策略与技巧为例

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  • NSTL
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该文运用综合教学方法(线上线下混合教学、案例教学、翻转课堂等)，开展智慧课堂教学;校企深度协作，提高学生模拟谈判的真实度;模拟谈判的评分由教师评分(占比为40%)、参与谈判的学生评分(自评占比为30%)和旁观学生的评分(互评占比为30%)共同形成，通过人才培养方案的科学合理设置，提高学生商务英语听说能力。学生在课前加入在线开放课程平台，学习国际商务谈判相关理论与知识，课堂上开展翻转模式教学，教师布置案例分析、学生自由组队进行模拟谈判，通过融入真实案例进行模拟，提高学生灵活运用谈判技巧的能力。该智慧课堂设计以学生为中心，将职业能力需求和创新能力需求融入案例教学和项目教学，从而达到课程高阶性、创新性、挑战度的"两性一度""金课"标准。
Smart Classroom Design for International Business Negotiation—Taking Negotiation Strategies and Techniques as an Example
By using comprehensive teaching methods(online and offline mixed teaching,case teaching,flipped classroom,etc)and participating in deep collaboration between schools and enterprises to improve the authenticity of student simulation negotia-tions,the smart classroom can be carried out to improve students'listening and speaking ability of business English through scien-tific and reasonable setting of talent training programs;The scoring of simulated negotiations is jointly formed by teachers(40%),students participating in negotiations(30%self-evaluation),and onlookers(30%mutual evaluation).Students are required to join the online open course platform to learn theories and knowledge related to international business negotiations before class.Flip mode teaching is carried out in the classroom,with teachers assigning case studies and students freely forming teams to negotiate.By integrating real cases for simulation,students'ability to flexibly apply negotiation skills is enhanced.The purpose of designing this smart classroom is students centered by incorporating professional and innovative abilities into case teaching and project teaching,thereby meeting the"golden course"standard of comprehensive ability and advanced thinking,innovation,and challenge in the curriculum.

International business negotiationOnline and offline mixed teachingProject teachingCase teachingNego-tiation strategiesEmployment of negotiation skills

张梅、崔金怡

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广东第二师范学院 外国语言文化学院,广东广州 510303

国际商务谈判 线上线下混合教学 项目教学 案例教学 谈判策略 技巧运用

粤港澳大湾区高校在线开放课程联盟2023年教育教学研究和改革项目2021年广东省本科高校教学质量与教学改革工程建设项目2023年度校级教学质量与教学改革工程校企联合实验室项目

WGKM2023130粤教高函[2021]29号广东二师[2023]96号

2024

创新创业理论研究与实践

创新创业理论研究与实践

ISSN：
年,卷(期)：2024.7(3)
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