Research on the Evaluation of Rural E-commerce Entrepreneurship Competency of New Farmers Based on Factor Analysis
In the process of deepening the implementation of rural strategies,new farmers have become the backbone of rural e-commerce development.Scientific evaluation of new farmers'entrepreneurial competence in rural e-commerce has important theoretical guidance and practical significance.Drawing on relevant research results,combined with theoretical analysis and expert interviews,the rural e-commerce entrepreneurial competence of new farmers is divided into six dimensions:entrepreneurial ability,knowledge structure,local sentiment,ability potential,psychological traits,and personal conduct.On this basis,a survey question-naire on the entrepreneurial competence of new farmers in rural e-commerce was designed.Factor analysis was conducted on the survey data using SPSS and LISREL software,and an evaluation model for the entrepreneurial competence of new farmers in rural e-commerce was constructed.Empirical analysis was conducted using some regions of Anhui as an example,and suggestions were proposed to cultivate the entrepreneurial competence of new farmers in rural e-commerce.
NETL
NSTL
万方数据
