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新时期"三农"电商企业创新发展路径

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在新时期,"三农"电商企业在迎来发展机遇的同时,也面临诸多挑战。该文探讨了"三农"电商企业创新发展的路径,强调了政府相关部门支持和战略管理创新的重要性。政府相关部门可以通过资金、税收、土地等优惠政策支持"三农"电商企业,企业需进行市场定位和细分,提高产品差异化,并加强营销、供应链和服务管理。此外,创新战略管理理念、规划、组织结构、人才引进、合作模式和技术应用也是企业实现可持续发展的关键因素。这些措施有助于推动"三农"电商企业的创新发展,促进农村经济的繁荣。
Innovative Development Path of E-commerce Enterprises in Agriculture,Rural Areas,and Farmers in the New Era
In the new period,while facing development opportunities,"agriculture,rural areas,and farmers"e-commerce enterprises also face many challenges.This paper discusses the innovative development path of e-commerce enterprises of"ag-riculture,rural areas,and farmers"and emphasizes the importance of government department support and strategic management innovation.The government department can support"agriculture,rural areas,and farmers"e-commerce enterprises through preferential policies such as capital,taxation,and land,enterprises need to carry out market positioning and segmentation,improve product differentiation,and strengthen marketing,supply chain,and service management.In addition,innovative strategic management concepts,planning,organizational structure,talent introduction,cooperation models and technology application are also key factors for enterprises to achieve sustainable development.These measures will help to promote the innovative development of e-commerce enterprises in"agriculture,rural areas,and farmers"and contribute to the prosperity of the rural economy.

"Agriculture,rural areas,and farmers"The new eraE-commerceEnterprise innovationDevelopmentPath

郭欣

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中共黑龙江省委机构编制委员会办公室,黑龙江哈尔滨 150001

"三农" 新时期 电商 企业创新 发展 路径

2024

创新创业理论研究与实践

创新创业理论研究与实践

ISSN:
年,卷(期):2024.7(22)