城乡规划2024,Issue(6) :33-42.DOI:10.12049/j.urp.202406004

"三块地"改革背景下,海南乡村民宿的类型嬗变、业态演化与产品创新

The Transformation of Types,Evolution of Formats and Product Innovation of Rural Homestay in Hainan under the Background of"Contracted Rural Land,Rural Collective Land for Development Purposes,and Homestead"Reforms

杨春淮 李文军 谢德洪 靳春宝 范博泓
城乡规划2024,Issue(6) :33-42.DOI:10.12049/j.urp.202406004

"三块地"改革背景下,海南乡村民宿的类型嬗变、业态演化与产品创新

The Transformation of Types,Evolution of Formats and Product Innovation of Rural Homestay in Hainan under the Background of"Contracted Rural Land,Rural Collective Land for Development Purposes,and Homestead"Reforms

杨春淮 1李文军 2谢德洪 3靳春宝 4范博泓5
扫码查看

作者信息

  • 1. 海南大学林学院;海南中元市政工程设计有限公司
  • 2. 中规院(北京)规划设计有限公司海南分公司
  • 3. 海南中元市政工程设计有限公司
  • 4. 中建安装集团有限公司一公司
  • 5. 海南大学林学院
  • 折叠

摘要

文章从"三块地"改革政策中的"宅基地"与"经营性建设用地"入手,通过分析两者与乡村民宿的商业模式和经营业态的对应关系,提出"乡村休闲民宿"与"乡村旅游民宿"的细分概念.针对海南省乡村民宿的"精品酒店化"现象,在考察乡村振兴实践中这"两块地"上两类建筑演化过程的基础上,对标案例进行研究,给出产品创新的发展建议.

Abstract

This paper starts by examining the"homestead"and"rural collective land for development purposes"in the reform policy of"three pieces of land",and analyzes the corresponding relationship between the two and the business model and operational formats of rural homestays.It puts forward the subdivision concept of"rural leisure homestay"and"rural tourism homestay".In view of the phenomenon of"boutique hotelization"in Hainan rural homestay,on the basis of investigating the evolution process of these two types of buildings on these"two pieces of land"in the practice of rural revitalization.The paper conducts case studies and provides development suggestions for product innovation.

关键词

"三块地"改革/乡村旅游民宿与休闲民宿/乡村精品酒店

Key words

"contracted rural land,rural collective land for development purposes,and homestead"reforms/rural tourism homestay and leisure homestay/rural boutique hotel

引用本文复制引用

出版年

2024
城乡规划

城乡规划

CSTPCD
ISSN:
段落导航相关论文