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数字技术对创业机会识别的影响研究

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数字化背景下,数字技术对创业活动产生了重要影响,这种影响体现在创业过程中的不同阶段.创业机会识别是创业过程的关键阶段,为探究数字技术赋能创业机会识别的作用机理,基于创业学习理论,构建了"数字技术—双元创业学习—创业机会识别"的理论模型.以新创企业为研究对象,通过调研得到223份有效问卷数据,采用层次回归分析法验证研究假设,结果表明:数字技术对双元创业学习(探索式学习、利用式学习)和创业机会识别均具有显著的正向作用;两个维度的创业学习在数字技术与创业机会识别之间均起到部分中介作用.研究结论有助于拓展数字技术和创业机会识别相关主题的理论研究,进一步丰富创业机会识别影响因素方面的研究成果,为数字化背景下的创业主体进行创业机会识别实践提供了理论参考.
Research on the influence of digital technology on the identification of entrepreneurial opportunities
Under the background of digitalization,digital technology has had an important impact on entrepreneurial activities,which is reflected in different stages of the entrepreneurial process.Entrepreneurial opportunity identification is a key stage in the process of entrepreneurship.In order to explore the mechanism of digital technology empowering entrepreneurial opportunity identification,based on entrepreneurial learning theory,a theoretical model of "digital technology-dual entrepreneurial learning-entrepreneurial opportunity identification" is constructed.Taking new enterprises as the research object,223 valid questionnaire data are obtained through investigation,and the research hypothesis is verified by hierarchical regression analysis.The results show that digital technology has a significant positive effect on dual entrepreneurial learning (exploration learning and exploitation learning) and entrepreneurial opportunity identification; Entrepreneurial learning in two dimensions plays a partial intermediary role between digital technology and entrepreneurial opportunity identification.The research conclusion is helpful to expand the theoretical research on the related topics of digital technology and entrepreneurial opportunity identification,further enrich the research results on the influencing factors of entrepreneurial opportunity identification,and provide theoretical reference for entrepreneurs to carry out entrepreneurial opportunity identification practice under the digital background.

digital technologyexploration learningexploitation learningentrepreneurial opportunity identification

吴小春、陈建平、张之剑

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武汉理工大学创业学院,湖北武汉,430070

数字技术 探索式学习 利用式学习 创业机会识别

武汉理工大学韶关研究院广东省博士工作站项目

20222h0400

2024

创新与创业教育
中南大学

创新与创业教育

CHSSCD
影响因子:0.492
ISSN:1674-893X
年,卷(期):2024.15(2)
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