Research on influencing factors of college graduates' entrepreneurial intention:Based on the empirical analysis of six universities in Guangdong province
Based on the sample survey data of graduates from six universities in Guangdong province,this study uses binary Logistic regression model to empirically analyze the effects of individual characteristics,entrepreneurial education,entrepreneurial environment and entrepreneurial quality on the entrepreneurial intention of college graduates. The results show that personal entrepreneurial experience has a significant positive impact on the entrepreneurial intention of college graduates,but the influence of family location and relatives' entrepreneurial experience is not significant. Entrepreneurial education,entrepreneurial environment and entrepreneurial quality have significant positive effects on the entrepreneurial intention of college graduates. The four control variables of gender,education,major and academic performance also affect the entrepreneurial intention of college graduates. The entrepreneurial intention of male graduates is higher than that of female graduates,the entrepreneurial intention of junior college graduates is the highest,and the entrepreneurial intention of students in humanities and social sciences is the lowest. On this basis,it is proposed to create a good entrepreneurial environment,strengthen the publicity of entrepreneurial support policies,improve entrepreneurship education in colleges and universities,create diversified entrepreneurship education subjects,improve the entrepreneurial quality of college graduates and stimulate the endogenous motivation of entrepreneurship.
college graduatesentrepreneurial intentioninfluencing factorsLogistic model