The configuration effect of university students' entrepreneurial intention to stay in rural areas in Jiangxi:FsQCA analysis of big five personality and planned behavior theory
The university students' entrepreneurship of staying in rural areas in Jiangxi can not only add new strength to the revitalization of rural areas,but also become new driving forces for rural development. Based on the comprehensive theoretical framework of the big five personality and the theory of planned behavior,fuzzy set qualitative comparative analysis method (fsQCA) is applied to explore the causal complex mechanism of university students' entrepreneurship of staying in rural areas in Jiangxi. Firstly,the results show that,it is difficult for a single factor to cause high and low entrepreneurial intentions to stay in rural areas in Jiangxi. Secondly,there are three driving paths for high entrepreneurial intention to stay in rural areas in Jiangxi,namely,"extroversion-pleasantness-entrepreneurial attitudes-subjective norms","responsibility-openness-subjective norms-perceived behavioral control" and "high level of all factors". There are two obstacle paths for low entrepreneurial intention to stay in rural areas in Jiangxi,namely,"low level of many factors" and "openness-subjective norms". Thirdly,multiple configurations can lead to university students' high and low entrepreneurial intention to stay in rural areas in Jiangxi in the way of "all paths lead to the same goal".
big five personalitytheory of planned behaviorentrepreneurial intention to stay in rural areas in JiangxifsQCA
NETL
NSTL
万方数据
