Study on the relationship of personality,social capital and risk perception to college students' entrepreneurial intention
This research explored the relationship of college students' personality,entrepreneur risk perception,entrepreneur social capital to entrepreneur intention by questionnaire. The results showed that parents' occupation,education background had significant effect on entrepreneur intention. Family income played mediational role between social capital,risk perception and entrepreneur intention. Extroversion personality and social capital had positive effect on college students' entrepreneur intention and risk perception had negative effect on entrepreneur intention. Extroversion influenced entrepreneur intention through risk perception and social capital respectively. On this basis,suggestions should be put forward for the entrepreneurial practice of college students,that is,colleges and universities should provide more personalized entrepreneurial services and training for extroverted college students,and pay more attention to low-income and low-education college students from counties,towns and villages to enhance their understanding of entrepreneurial activities.
personalityentrepreneur risk perceptionentrepreneur social capitalentrepreneur intention
万方数据
维普
