Innovative construction of the entire media communication system based on the production factors of media spirit
By applying the Marxist theory of spiritual production to analyze the production relations of spiritual productivity in all media communication,it is found that the development of all media follows three major laws of media producer integration:media ownership integration,media technology integration,and media business integration,as well as five influencing factors of media integration. which are politics,economy,technology,consumer and disseminator. We should innovate the construction of the entire media communication system based on the spirit of media to enhance productive forces and production relations,that is,strengthen the leadership of the Party and optimize top-level design;All media entities strive for cohesion and collaboration;emphasize the importance of content as king,with a focus on leading public opinion;promote technological upgrades and focus on audience acceptance;realize environmental optimization and innovate the construction pattern.
elements of spirit productionall media communication systeminnovation construction
万方数据
维普
