In order to conduct in-depth research on the current marketing operation situation of tea stores in Guangzhou,the author carried out an on-site visiting and questionnaire survey,with a focus on understanding the different business models and consumption situations of tea stores in various regions. Through sorting out the collected information and analyzing the relevant literature,this paper analyzes the problems facing Guangzhou tea stores in their marketing operation and the impact of the COVID-19 on their operation.Based on the aforementioned results,suggestions for further developing tea shops in Guangzhou were proposed,which provides theoretical guidance for their future growth.
维普
万方数据