茶叶2024,Vol.50Issue(3) :168-172.

论茶企在互联网转型中"用户运营"思维的缺失

On the lack of"user operation"thinking in tea enterprises during the internet transformation

贺志强
茶叶2024,Vol.50Issue(3) :168-172.

论茶企在互联网转型中"用户运营"思维的缺失

On the lack of"user operation"thinking in tea enterprises during the internet transformation

贺志强1
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作者信息

  • 1. 杭州若见文化有限公司,杭州 310000
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摘要

本文结合近 10 余年的企业互联网转型中的实际问题,以及新媒体广泛普及过程中企业同质化竞争的困境,提出了用户运营思维对于企业的可持续发展、产品创新以及市场扩张的底层意义和长期价值.

Abstract

Based on the practical problems encountered in the process of enterprise Internet transformation over the past decade,as well as the dilemma of homogeneous competition among enterprises during the widespread popularization of new media,this article proposes the underlying significance and long-term value of user operation thinking for the sustainable development,product innovation and market expansion of enterprises.

关键词

用户运营/互联网/新媒体/市场营销

Key words

User operation/internet/new media/marketing

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出版年

2024
茶叶
浙江省茶叶学会 中国茶叶博物馆

茶叶

影响因子:0.393
ISSN:0577-8921
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