Establishing a positive relationship between the public and party building service brand in participatory museums:A case study of the China NatioanlTea Museum
Establishing a positive relationship between the public and party building service brand in participatory museums:A case study of the China NatioanlTea Museum
This study takes the"Qinghe"Party Building Brand of the China National Tea Museum as an example to explore the practice and effects of establishing a party building service brand in participatory museums.The study finds that the Qinghe Party Building Brand successfully guides public participation in museum activities by deeply integrating with tea culture and using tea as a medium,thereby enhancing the public's understanding of tea culture and party building concepts.This practice fully demonstrates the important role of party building service brands in participatory museums,providing an effective pathway for enhancing the museum's social influence and public participation.
关键词
参与式博物馆/党建服务品牌/茶文化/互动
Key words
Participatory museum/party building service brand/tea culture/interaction
维普
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