Research on the Strategy of Innovation and Entrepreneurship Service Demand Among Art College Students Based on Kano Model
Through Kano model,the types of demands for innovation and entrepreneurship among art college students are analyzed,so as to provide reference for improving the innovation and entrepreneurship service quality for art college students.Firstly,the initial needs of innovation and entrepreneurship of art college students were collected by means of user route map,user interview.Secondly,based on Kano model,attributes of innovation and entrepreneurship demands of target users are classified,and sensitivity and importance of demands are sorted by means of Better-Worse four-quadrant scatter plot.Finally,according to the survey results,the design strategy and design practice of innovation and entrepreneurship service for art college students are proposed.Kano model can scientifically analyze the innovation and entrepreneurship needs of art college students,it guides us to bring out the design strategy of the service and verifies it with the design service model,so as to effectively improve the quality of service.
Kano modelinnovation and entrepreneurshipart college studentsdemand analysisdesign strategy