Research on Short Video Shooting Strategy of Claydog Based on Field Theory and Innovation Diffusion Theory
In order to effectively solve the communication difficulties of Henan traditional handicraft clay dog,with the help of short video platform,a new communication path of "clay dog+short video" is proposed to improve the visibility and recognition of clay dog. Through the field theory,the shooting material of clay dog short video is deeply analyzed from the three aspects of action subject,capital and habitus,and it is translated into the image symbol of clay dog short video,so as to serve the content production of clay dog short video. Then,according to the theory of innovation diffusion,the short video transmission object is subdivided. According to the image symbol of the short video of clay dog,different types of short video are shot for different audiences,so as to provide users with multi-dimensional,high-traffic and high-quality video content to meet the diversified needs of users,so as to broaden the communication channel of clay dog and enhance the vitality of the transmission of clay dog.
clay dogfield theorydiffusion of innovations theoryshort video
NETL
NSTL
万方数据
