Research on the Creative Design of Yao Intangible Cultural Heritage Based on Cultural Ecology Theory——Taking an Example of "Legend of Crossing the Sea" Generative Poster Design
Through the cognitive understanding of cultural ecological theory,we realize the necessity of cultural ecological theory in the research field of non-legacy creative design. The four characteristics and constituent elements of intangible cultural ecology of Yao nationality are summarized,and then the cultural ecology of Yao intangible cultural heritage is analyzed concretely. Finally,a non-legacy creative design strategy based on cultural ecology theory is constructed,and the design practice is carried out to practice the applicability of this strategy. From the aspects of intangible cultural heritage attributes and their internal composition,cultural ecology theory provides a research path for the development of non-legacy creative design,including four contents:social practice results of non-legacy works as the main body,the result of historical evolutionary process,the overall structural relationship of ecology,and the adaptive circular inheritance system of society. It combines theoretical research with contemporary cultural ecological characteristics. Design practice is carried out from the four aspects of design behavior,content,practice and significance,so that cultural and creative design not only retains the authentic characteristics of intangible cultural heritage culture,but also is suitable for the development of modern society.
cultural ecologycultural and creative designinheritance of intangible cultural heritagelegend of crossing the sea
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