AIGC Technology Leading Design Innovation:The Shift from Early Majority to Early Adopters
From the perspective of the technology adoption lifecycle model,the impact of AIGC technology on designers' cognitive attitudes,design literacy,and dematerialization capabilities is explored. Using a mixed-method approach combining qualitative and quantitative research,the results show that designers' attitudes toward AIGC technology have shifted from initial skepticism or neutrality to positive acceptance and recognition. In particular,designers have recognized the potential of AIGC technology in enhancing design efficiency,fostering creative thinking,and expanding design possibilities,thereby improving overall design literacy. The findings reveal an evolution in designers' attitudes from the "early majority" to the "early adopters," highlighting the importance of education and practice in promoting technology adoption. Additionally,through design education and strategic adjustments,designers' personal development boundaries can be further expanded,emphasizing the importance of continuous learning and adaptation to new technologies for maintaining competitiveness and innovation in the design field.