Research on the Design of Fresh Blind Box Retail System Based on Service Design Concept
In the context of environmental protection in the new era,the use of blind boxes can improve the efficiency of supply and demand and promote the transformation and upgrading of the retail industry. This study uses the concept of service design to investigate and analyze the consumption structure and consumption psychology of users,and designs the supermarket fresh blind box retail service platform on the basis of meeting the needs of users,so as to improve the service effect. Through the application of service design tools such as user journey map,business canvas,stakeholder analysis,service blueprint,etc.,the relationship between service content and front and back office is clarified,the pain points and opportunities of experience are analyzed,the design scheme of the service platform is improved,and the application design that is in line with the psychology of contemporary young people practicing micro-environmental protection is output,so as to further meet the needs of society and consumers.