The Teaching Practice of Brand Design Based on Comparative Research
Brand design has faced more sensitive design objects and more flexible design methods as it expands into political and cultural fields besides business. Also,The course of Brand Design needs to address two important issues in a forward-looking manner:1) How to plan and implement teaching topics and processes designed to better mobilize students' enthusiasm for full participation?2) How to stimulate students' emotions and social responsibility for local culture,and establish awareness of serving and developing local brands?To this end,the course targets Beijing,including multiple subsets of collective objects as themes (such as Beijing's 16 urban districts,Beijing's central axis,etc.),using comparative research methods,and teaching activities in the forms of collective research and decentralized design. It finally achieved the expected educational results with the new teaching model.
comparative studyideological and political educationbrand designBeijing administrative districtBeijing central axis
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NSTL
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