Brand Building and Dissemination of Art Books——Take the Brand "Lithograph Society" of Shanghai People's Fine Arts Publishing House as An Example
Branding has become one of the important strategies of enterprise development,for the publishing house,the importance of book brand construction is self-evident.This paper explores the the importance of the brand construction of art books,analyzes its significance to the publishing house and the readers,and combining with the actual case of the book brand of Shanghai People's Fine Arts Publishing House,puts forward the strategy of promoting the brand construction and dissemination of art books.Thus,the art publishing house can rely on the resource advantages of universities,markets and cultural circle,using the operation methods of professional discipline knowledge and publishing knowledge of editing and marketing for reference,create and publish brand books,and achieve considerable development.
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