The Application of Narrative Design in Guochao Apparel Brands:A Case Study of Li Ning Brand
Through the case analysis of Li Ning's clothing design,which uses a lot of narrative means to combine Chinese traditional culture with modern fashion,the purpose of advocating the concept of"narrative design"in clothing product design is achieved.The author believes that good clothing design is crucial to showing the brand image.The promotion of narrative design in clothing design has the following practical significance:improving designers'ability to interpret and explain traditional culture and meeting the consumer market's demand for new Chinese aesthetics.Starting with China Li Ning's clothing design products,the author combines the characteristics of clothing layout,fabrics,patterns,text,colors,etc.from the three aspects of narrative theme,narrative method,and narrative artistic conception to study how Li Ning uses narrative design to tell the brand's unique cultural connotation,convey the design aesthetics with Chinese characteristics,and improve its brand competitiveness.
NETL
NSTL
万方数据
