天津城市地域文化IP创新设计研究
Research on Innovative Design of Tianjin Urban Regional Cultural IP
张立雷 1张雨珊1
作者信息
摘要
在全球化和文化创意产业快速发展的背景下,天津城市地域文化IP的创新设计成为提升城市形象、促进文化产业发展的重要途径.通过考察天津IP设计的发展现状,探讨发展过程中存在的问题,并分析IP设计对城市文化创新发展的作用和意义.对天津优秀地域文化的内涵进行分析与挖掘,提取能够表现天津文化风貌的元素.基于目前天津城市IP设计中存在的问题提出创新设计路径,致力于构建出顺应时代发展潮流、符合大众审美、个性鲜明同时又不失文化内涵的视觉符号,从而为天津城市品牌注入新的生机和活力,增强城市影响力,助力天津文化软实力的可持续发展.
Abstract
Against the backdrop of globalization and rapid development of cultural and creative industries,innovative design of regional cultural IP in Tianjin has become an important way to enhance the city's image and promote the development of cultural industries.By examining the current development status of IP design in Tianjin,exploring the problems that exist in the development process,and analyzing the role and significance of IP design in the innovative development of urban culture.Analyze and explore the connotation of excellent regional culture in Tianjin,and extract elements that can express the cultural style of Tianjin.Based on the existing problems in the current IP design of Tianjin city,an innovative design path is proposed,aiming to construct visual symbols that conform to the trend of the times,conform to public aesthetics,have distinct personalities,and retain cultural connotations.This injects new vitality and energy into Tianjin's urban brand,enhances the city's influence,and contributes to the sustainable development of Tianjin's cultural soft power.
关键词
天津/地域文化/城市IP形象设计/创新设计Key words
tianjin/regional culture/urban ip image design/innovative design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据