Research on Innovative Design of Tianjin Urban Regional Cultural IP
Against the backdrop of globalization and rapid development of cultural and creative industries,innovative design of regional cultural IP in Tianjin has become an important way to enhance the city's image and promote the development of cultural industries.By examining the current development status of IP design in Tianjin,exploring the problems that exist in the development process,and analyzing the role and significance of IP design in the innovative development of urban culture.Analyze and explore the connotation of excellent regional culture in Tianjin,and extract elements that can express the cultural style of Tianjin.Based on the existing problems in the current IP design of Tianjin city,an innovative design path is proposed,aiming to construct visual symbols that conform to the trend of the times,conform to public aesthetics,have distinct personalities,and retain cultural connotations.This injects new vitality and energy into Tianjin's urban brand,enhances the city's influence,and contributes to the sustainable development of Tianjin's cultural soft power.
tianjinregional cultureurban ip image designinnovative design