Research on the Inheritance and IP Image Innovation of Jieyang Green Lion from the Perspective of Kansei Engineering
Based on the research method of Kansei Engineering,the culture,shape and characteristics of the intangible cultural heritage Leo IP image can be appropriately expressed,activate and spread the Leo culture,and explore a comprehensive IP image that can inherit the intangible cultural heritage and meet the perceptual needs of the audience.Design methods.Guided by the theory of Kansei Engineering,we extensively collect IP image designs that are loved by audiences in various fields;we use interviews,focus groups,questionnaires,expert advice,literature retrieval and other methods to collect sufficient data to obtain preliminary understanding of the research objectives.After obtaining IP image design in various fields,typical cases are selected for perceptual evaluation;statistical perceptual evaluation and data are used,mathematical formulas are used for calculations,and the relationship between perceptual words and LEO IP image design is analyzed,and finally the LEO IP image design is innovative and rational.guidance.Based on the intangible cultural heritage,we design an IP image design that meets the needs of consumers and is conducive to the spread of the intangible cultural heritage.It provides more references and broader ideas for the intangible cultural heritage IP design.By conforming to the modern society way to continue the inheritance and innovation of Leo culture.
kansei engineeringip image designleo cultureintangible cultural heritage
NETL
NSTL
万方数据
