AIGC赋能文旅IP形象的设计方法创新——以云台山IP形象为例
Innovating Design Methods for Cultural and Tourism IP Figures through AIGC:A Case Study of the Yuntai Mountain IP Figure
李玲 1张雨 1孙亚欣1
作者信息
摘要
文旅融合背景下,探索生成式人工智能技术在文旅类IP形象设计领域的运用可能性,以帮助优化和提升设计过程.从文旅IP形象设计创作的效率出发,借助生成式人工智能技术中"大型模型"的运用,提出了一种全新的基于"文本生成图像"的IP形象迭代设计方法.通过对实际案例进行实证分析,解决文旅IP形象问题现状,在AIGC赋能下对国家 5A级旅游景区云台山原有的IP形象进行提升,推动文化旅游产业的发展.
Abstract
Exploring the possibility of applying generative artificial intelligence technology in the field of cultural and tourism IP image design under the background of cultural and tourism integration,in order to help optimize and enhance the design process.Starting from the efficiency of cultural and tourism IP image design and creation,a new iterative design method for IP images based on"text generated images"is proposed by utilizing the application of"large-scale models"in generative artificial intelligence technology.Through empirical analysis of actual cases,the current situation of cultural and tourism IP image problems is solved.With the empowerment of AIGC,the original IP image of Yuntai Mountain,a national 5A level tourist attraction,is enhanced to promote the development of the cultural and tourism industry.
关键词
文旅IP/AIGC/IP形象设计/设计方法Key words
cultural tourism IP/AIGC/IP image design/design method引用本文复制引用
出版年
2024
NETL
NSTL
万方数据