手工艺文化创意产品的价值形成与实现机制研究
Research on the Value Realizing Mechanism of Cultural Creative Products
王允中 1罗超1
作者信息
摘要
研究旨在探讨手工艺文化消费需求增长的价值实现机制.通过文化价值矩阵与文创产品价值链分析,揭示手工艺文创供应商受市场环境影响,需要提升品牌忠诚度,增强消费者互动,打造具有独特风格的多元文化产品,使之更加契合消费者对于人文关怀的诉求.据此,该研究从手工艺文创制品的功能属性与文化创意属性,分别探讨手工艺文创产品的附加价值并提出感知价值适配机制.
Abstract
This study aims to explore the value realization mechanism of the growing demand for handmade craft cultural consumption.Through the analysis of cultural value matrix and the value chain of cultural and creative products,it reveals that suppliers of handmade craft cultural products,influenced by the market environment,need to enhance brand loyalty,strengthen consumer interaction,and create culturally diverse products with unique styles to better align with consumers'aspirations for humanistic care.Based on this,the study examines the additional values of handmade craft cultural products in terms of functional and cultural creative attributes,and proposes a mechanism for adapting perceived value.
关键词
手工艺文创/文化符号/价值机制/消费认知Key words
cultural creative/cultural symbols/value mechanism/consumer cognition引用本文复制引用
出版年
2024
NETL
NSTL
万方数据