Research on the Value Realizing Mechanism of Cultural Creative Products
This study aims to explore the value realization mechanism of the growing demand for handmade craft cultural consumption.Through the analysis of cultural value matrix and the value chain of cultural and creative products,it reveals that suppliers of handmade craft cultural products,influenced by the market environment,need to enhance brand loyalty,strengthen consumer interaction,and create culturally diverse products with unique styles to better align with consumers'aspirations for humanistic care.Based on this,the study examines the additional values of handmade craft cultural products in terms of functional and cultural creative attributes,and proposes a mechanism for adapting perceived value.
cultural creativecultural symbolsvalue mechanismconsumer cognition
NETL
NSTL
万方数据
