Elucidates the Subtleties of the Connotation of"Localization"in the Design of Original Brand
The"localization"of design is based on the design practice jointly constructed by the design subject,culture itself and the field of generative culture.It contains two opposite and complementary theoretical directions:on the one hand,it calls for design to pay attention to the craft ontology and learn from the traditional creation experience;On the other hand,it emphasizes the development of original and future-oriented sustainable design.In the context of global localization,China's"local"design takes original creativity development as its content,and runs through a development path from original will,original design to original brand.With the development of cultural and creative industry,the revitalization of traditional crafts and the construction of regional innovation system,the original design brand continues to deepen its practical content,showing the place vitality free from the"local",and beginning to move from the"place"of experience to the"localization"connotation of primitive,subjective and daily.
original brandoriginal designlocalizationtraditional crafts
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