原创品牌的设计"在地性"内涵发微
Elucidates the Subtleties of the Connotation of"Localization"in the Design of Original Brand
张军1
作者信息
摘要
设计"在地性"以设计主体和文化自身与生发文化的场域共同构建的设计实践为内容,包含两个相反相成的理论指向:一方面,呼吁设计关注工艺本体、汲取传统造物经验;另一方面,强调开拓原创力、面向未来的可持续设计.全球在地化语境下,中国"在地"设计以原创力开拓为内容,贯穿着一条从原创意志、原创设计到原创品牌的发展路径.随着文创产业发展、传统工艺振兴和区域创新体系的建构,原创设计品牌不断深化实践内容,呈现游离出"本土"的地方活力,开始从经验的"地方"走向本元性、主体性和日常性的"在地性"内涵.
Abstract
The"localization"of design is based on the design practice jointly constructed by the design subject,culture itself and the field of generative culture.It contains two opposite and complementary theoretical directions:on the one hand,it calls for design to pay attention to the craft ontology and learn from the traditional creation experience;On the other hand,it emphasizes the development of original and future-oriented sustainable design.In the context of global localization,China's"local"design takes original creativity development as its content,and runs through a development path from original will,original design to original brand.With the development of cultural and creative industry,the revitalization of traditional crafts and the construction of regional innovation system,the original design brand continues to deepen its practical content,showing the place vitality free from the"local",and beginning to move from the"place"of experience to the"localization"connotation of primitive,subjective and daily.
关键词
原创品牌/原创设计/在地性/传统工艺Key words
original brand/original design/localization/traditional crafts引用本文复制引用
出版年
2024
NETL
NSTL
万方数据