Research on The Industrialization Development Strategy of Urban Cultural and Tourism Anime Mascot from The Perspective of Full-link Design
With the booming development of the animation industry and the change of audience consumption habits,the development of animation IP image has become the core of the derivative industry chain.There are a large number of urban cultural and tourism Anime mascots in China,among which there are many excellent images,but due to the emphasis on design and light operation,and the weak awareness of industrialization,many excellent urban cultural and tourism mascots have insufficient strength in sustainable industrialized operation.From the perspective of Full-link Design,this study clarifies the concept of modern urban cultural and tourism anime mascot design,analyzes the key elements and interrelationships of the upstream,midstream and downstream links of the mascot IP image industry chain,and puts forward the development strategy for the industrialization of urban cultural and tourism anime mascots based on the concept of Full-link Design,which is aimed at promoting the synergistic development of the links of the industry chain and provide useful insights for city managers and mascot design planning teams.
full-link designurban cultural and tourismanime mascotsip imageindustrializing
NETL
NSTL
万方数据
