茶叶通讯2024,Vol.51Issue(1) :124-130.DOI:10.3969/j.issn.1009-525X.2024.01.017

后新冠疫情时代广州市茶艺馆经营现状调查研究

Investigation and Research on the Current Situation of Tea Houses Management in Guangzhou during the Post COVID-19 Era

黄迁迁 李华锋 李丹
茶叶通讯2024,Vol.51Issue(1) :124-130.DOI:10.3969/j.issn.1009-525X.2024.01.017

后新冠疫情时代广州市茶艺馆经营现状调查研究

Investigation and Research on the Current Situation of Tea Houses Management in Guangzhou during the Post COVID-19 Era

黄迁迁 1李华锋 2李丹1
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作者信息

  • 1. 华南农业大学 园艺学院,广东 广州 510642
  • 2. 广东茂名农林科技职业学院,广东 茂名 525024
  • 折叠

摘要

为探明后疫情时代广州市茶艺馆的经营现状,以广州市 11 个区人气前五的茶艺馆为对象,以"大众点评"为信息收集途径,通过线上检索资料自行填写对茶艺馆经营者的问卷,再结合线上线下双线程向茶艺馆消费者有针对性地发放问卷.结果表明,设计风格上趋同严重.装修风格中,参考"现代新中式风格"的茶艺馆占比高达94%;在茶艺馆功能类型上,大多茶艺馆重视商务交流功能,70%的茶艺馆专门配备了电子屏等硬件设施;座位设置中,每家茶艺馆都设有包间;服务项目上,有个别茶艺馆关注到独立个体对茶饮及茶空间的需求,"一人行"等单人饮茶项目始露苗头.针对后疫情时代的广州市内茶艺馆的现状从经营者与消费者两个视角有针对性地提出未来发展建议,希望能加深对后疫情时代背景条件下广州茶艺馆经营现状的认识,同时为该地区茶艺馆的未来发展提供理论指导,并为后疫情时代其他城市茶艺馆的研究与发展等提供参考.

Abstract

In order to explore the current situation of tea houses management in Guangzhou during the post COVID-19 era,the top five popular tea houses in eleven districts of Guangzhou were taken as the objects,and public reviews were used as information collection channels,and the questionnaires for tea house operators were filled out through online retrieval of information,and then the targeted questionnaires were distributed to tea house consumers by combining the dual online and offline processes.The results show that there is a serious convergence in design styles..In terms of decoration style,the percentage of tea houses that refer to"modern new Chinese style"is as high as 94%;in terms of the functional type of tea houses,most of them attach importance to business communication function,and 70%of them are specially equipped with hardware facilities such as electronic screens;in terms of seating settings,each tea house has a private room;in terms of service items,some tea houses have paid attention to and the needs of independent individuals for tea drinking and tea space,and single person tea drinking items such as"One Person Tour"have begun to emerge.This paper puts forward targeted suggestions for the future development from the perspectives of both operators and consumers regarding the current situation of tea houses in Guangzhou during the post COVID-19 era.It is hoped to deepen the understanding of the current situation of tea houses management in Guangzhou under the background of the post epidemic era,provide theoretical guidance for the future development of tea houses in the region,and provide references for the research and development of tea houses in other cities during the post COVID-19 era.

关键词

茶艺馆/后新冠疫情时代/经营现状/设计风格/广州

Key words

Tea house/Post COVID-19 era/Business status/Design style/Guangzhou

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基金项目

广东省茶叶产业技术体系建设项目(2023KJ120)

出版年

2024
茶叶通讯
湖南省茶叶学会

茶叶通讯

影响因子:0.349
ISSN:1009-525X
参考文献量4
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