乡村振兴战略背景下广东"雁南飞"茶田"茶旅融合"发展战略研究
Research on the Development Strategy of "Tea Tourism Integration" in Guangdong Yannanfei Tea Field under the Background of Rural Revitalization Strategy
陈海明 1林淑婷 2陈芳 3陈艺予4
作者信息
- 1. 肇庆学院旅游与历史文化学院,广东 肇庆 526000
- 2. 华南师范大学旅游管理学院,广东 广州 526000
- 3. 肇庆学院财务处,广东 肇庆 526000
- 4. 肇庆学院音乐学院,广东 肇庆 526000
- 折叠
摘要
中国茶文化底蕴深厚,茶产业和旅游产业的融合发展助推中国乡村振兴.本文根据文献研究法选取梅州"雁南飞"茶田的茶文化旅游发展的内外部因素,以名义集群法讨论分析各要素,并通过策略管理工具SWOT矩阵的两两匹配原则进行战略分析,研究结论可为"雁南飞"茶田乡村振兴产业振兴提供参考和指引.
Abstract
China has a profound tea culture,and the integrated development of tea industry and tourism industry has boosted the revitalization of rural areas in China. This paper selects the internal and external factors of the development of tea culture tourism of the "Yannanfei" tea fields in Meizhou using literature research method,discusses and analyzes each factor using nominal cluster method,and conducts strategic analysis through the pairwise matching principle of the strategic management tool SWOT matrix.The research conclusion can provide reference and guidance for the rural revitalization and industrial revitalization of the "Yannanfei" tea fields.
关键词
茶田/茶旅融合/乡村振兴/名义群体法/SWOT矩阵分析/雁南飞Key words
Tea field/Tea tourism integration/Rural revitalization/Nominal group method/SWOT Matrix Analysis/Yannanfei引用本文复制引用
基金项目
2023年广东省质量工程高等教育教学改革项目()
肇庆学院大学生创业训练计划项目(X202310580167)
出版年
2024
国家科技期刊平台
NSTL
万方数据