茶叶通讯2024,Vol.51Issue(3) :417-422.DOI:10.20178/j.cnki.ISSN1009-525X.2024.03.016

RCEP框架下中国小包绿茶在马来西亚竞争力分析

Analysis on the Competitiveness of Chinese Small Package Green Tea in Malaysia under the RCEP Framework

曹瀚元 张佳蕙 崔华清 李晓阳 王延伟
茶叶通讯2024,Vol.51Issue(3) :417-422.DOI:10.20178/j.cnki.ISSN1009-525X.2024.03.016

RCEP框架下中国小包绿茶在马来西亚竞争力分析

Analysis on the Competitiveness of Chinese Small Package Green Tea in Malaysia under the RCEP Framework

曹瀚元 1张佳蕙 1崔华清 2李晓阳 1王延伟1
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作者信息

  • 1. 东北电力大学,吉林 吉林 132012
  • 2. 贵州财经大学,贵州 贵阳 550025
  • 折叠

摘要

中国是全球茶叶出口的主要国家,RCEP《区域全面经济伙伴关系协定》对中马茶叶贸易至关重要,在此背景下研究中国小包绿茶对马来西亚出口的现状及竞争力,有助于中国茶企更加深入了解马来西亚市场,从而及时调整对马来西亚销售战略.本文通过MS指数、RCA指数和TCI指数对比分析了中国与RCEP其他国家在马来西亚市场的小包绿茶的竞争力,同时分析了中马小包绿茶出口的季节性特点和交通运输情况.结果显示,中国小包绿茶在马来西亚市场的竞争力较强,季节性贸易差额明显,中马海运拥堵问题严重.深刻把握关税优势、合理规划绿茶销售及及时规避拥堵风险等措施,对中国茶企小包绿茶等出口至马来西亚有重要意义.

Abstract

China is the main country for global tea exports,and the RCEP agreement is crucial to the tea trade between China and Malaysia.In this context,studying the current situation and competitiveness of Chinese small package green tea exports to Malaysia can help Chinese tea companies gain a deeper understanding of the Malaysian market and adjust their sales strategies to Malaysia in a timely manner.Through the MS index,RCA index,and TCI index,this article compares and analyzes the competitiveness of small package green tea in the Malaysian market between China and other RCEP countries.At the same time,it analyzes the seasonal characteristics and transportation conditions of small package green tea exported from China to Malaysia.The results show that Chinese small package green tea has a strong competitiveness in the Malaysian market,with a significant seasonal trade balance,and a serious sea freight congestion problem between China and Malaysia.Deeply grasping the tariff advantages,reasonably planning green tea sales,and timely avoiding congestion risks are of great significance for Chinese tea enterprises to export small package green tea to Malaysia.

关键词

RCEP/绿茶/竞争力/茶叶出口/政策红利/马来西亚

Key words

RCEP/Green tea/Competitiveness/Tea export/Policy dividend/Malaysia

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基金项目

吉林省科技项目(20220601135FG)

出版年

2024
茶叶通讯
湖南省茶叶学会

茶叶通讯

影响因子:0.349
ISSN:1009-525X
参考文献量7
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