In the intelligent media era,the production and consumption of news have undergone tremendous changes.From the perspective of news consumption,these changes reveal that users'approach to news acquistion has changed from active searching to algorithm-driven passive acceptance,transforming them from participants into primary agents in news dissemination.Algorithm-based news delivery often leads to information overload for consumers and,due to the frequent focus on specific topics,also results in the widespread phenomenon of the"information cocoons".To address this,media should focus on the needs of consumers by producing high-quality content that fosters a"flow experience".Traditional official media must urgently transition to integrated media,establish a new media matrix,and continue fufilling the role of mainstream media.News producers should avoid fake news driven by a traffic-oriented approach and,together with consumers,comply with relevant laws and regulations to create a healthy and civilized online environment.
关键词
智媒时代/新闻生产/新闻消费/信息茧房
Key words
intelligent media era/news production/news consumption/information cocoon