Based on the"one county,one IP"cultural industry brand construction in Hebei,the devel-opment should pay attention mining"common"rural characteristics resources,and determining the"one county"IP image;Mining IP materials,giving"one county,one IP"cultural industry"IP legitimacy".brand building measures are:IP enables rural tourism,create IP stories and scenes;IP empowers rural products,value-added IP business value;IP enhanced rural Arts Festival to create special programs;ana-lyze the shortcomings of backward construction areas.The corresponding safeguard measures are:to im-prove the county characteristics of the policy guarantee system,human resources guarantee system and publicity mechanism.
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