With the development of the network,social short video has gradually entered people's mo-bile phones.As one of the latest social medias,the Tik Tok short video APP is different from the previous simple graphic social networking.It combines music,special effects and video to open up the medias of dif-ferent ages,industries,identities and consumption.Tik Tok short video has also become an important part of the current marketing channels,which makes more businesses to try to promote product sales greatly.With the help of the user-generated content(UGC)model,refined operation and analysis of the individu-ality and commonness of the audience's psychology,the short video APP promotes the development of stimulating consumption.
关键词
抖音短视频/营销模式/受众消费心理/把控与影响
Key words
Tik Tok short video/marketing model/audience consumption psychology/control and In-fluence
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