Research on the Construction and Dissemination Strategies of the Image of the Hebei Section of the Grand Canal
The Hebei section of the Grand Canal,renowned for its pristine condition and integrity,is regarded as a"living fossil"for archaeological research on the Grand Canal.It has nurtured cultural ele-ments such as Yan and Zhao culture,Ji merchants'culture,and folk-art culture.At present,the image construction and dissemination of the Hebei section of the Grand Ca-nal exhibit features such as diverse works and multifaceted mediums.The content mainly reflects two di-mensions:time and space.However,issues persist,including isolated creative efforts by different crea-tors,inconsistent quality of works and a lack of integrated dissemination efficiency.Strategies such as dig-ital empowerment to construct a temporal dissemination logic,scenario creation to expand the spatial dis-semination scope and cross-sector integration to enhance industrial value transformation can be employed to improve the quality of image construction and dissemination efficiency.These efforts aim to contribute to the creation of a distinctive brand for the Hebei section of the Grand Canal,promote its cultural develop-ment,and expand the influence of its cultural dissemination.
Hebei Section of the Grand Canalimage constructionimage disseminationstrategy
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