The Hebei section of the Grand Canal,renowned for its pristine condition and integrity,is regarded as a"living fossil"for archaeological research on the Grand Canal.It has nurtured cultural ele-ments such as Yan and Zhao culture,Ji merchants'culture,and folk-art culture.At present,the image construction and dissemination of the Hebei section of the Grand Ca-nal exhibit features such as diverse works and multifaceted mediums.The content mainly reflects two di-mensions:time and space.However,issues persist,including isolated creative efforts by different crea-tors,inconsistent quality of works and a lack of integrated dissemination efficiency.Strategies such as dig-ital empowerment to construct a temporal dissemination logic,scenario creation to expand the spatial dis-semination scope and cross-sector integration to enhance industrial value transformation can be employed to improve the quality of image construction and dissemination efficiency.These efforts aim to contribute to the creation of a distinctive brand for the Hebei section of the Grand Canal,promote its cultural develop-ment,and expand the influence of its cultural dissemination.
关键词
河北段大运河/影像建构/影像传播/策略
Key words
Hebei Section of the Grand Canal/image construction/image dissemination/strategy
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