On the Film and Television Shaping of City Image from the Perspective of Cultural and Tourism Integration——A case study of film and television drama"Blossoms"
Under the visual threshold of cultural and tourism integration,it has become an important way for mass media to shape city image by displaying urban humanistic images such as city architec-ture,local dialects and food through popular film and television works and creating city cultural busi-ness cards.This paper takes the film and television drama"Blossoms"to spread Shanghai city image (culture)as an example,and uses the emotion analysis method of network text to deeply analyze the underlying logic of the transmission of city image,city cultural symbol and humanistic emotion in the space of film and television works.Through the information feedback in the process of city cultural communication,the link between city resources,audiences and media should be adjusted timely to a-chieve the differentiation and personalized shaping of city cultural image.
Cultural and tourism integrationFilm and television worksCity imageHumanistic feeling
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