凤阳花鼓文旅融合发展创新路径研究
Research on Innovative Path of Integrated Development of Culture and Tourism in Fengyang Flower-drum
周忠慈1
作者信息
- 1. 滁州学院音乐学院(安徽 滁州 239000)
- 折叠
摘要
推动文化产业与旅游产业融合发展,是推动两个产业转型升级提质增效的重要途径.在文旅融合背景下,对国家非物质文化遗产凤阳花鼓提出新的文旅资源开发策略.分析凤阳花鼓的文化价值,再依托于产业融合理念,调查凤阳花鼓文旅资源开发现状.针对现状,从在新媒体环境下,打造并传播凤阳花鼓文化旅游品牌、应用RME开发模式设计凤阳花鼓相关的文创产品、增设体验式旅游项目、打造综合性文化旅游景区、建设凤阳花鼓文化主题公园、加大财政投资力度六个方面,探索凤阳花鼓文旅融合发展路径.
Abstract
Promoting the integrated development of cultural industry and tourism industry is an impor-tant way to promote the transformation and upgrading of the two industries.Under the background of cultural and tourism integration,this paper puts forward a new strategy of cultural and tourism re-sources development for Fengyang Flower-drum,a national intangible cultural heritage.This paper an-alyzes the cultural value of Fengyang Flower-drum,and then,based on the concept of industrial inte-gration,investigates the development status of Fengyang Flower-drum cultural tourism resources.In view of the current situation,the integrated development path of Fengyang Flower-drum cultural tourism is explored from six aspects:building and spreading Fengyang Flower-drum cultural tourism brand under the environment of new media,applying RME development mode to design cultural and creative products related to Fengyang Flower-drum,adding experience-type tourism projects,building comprehensive cultural tourism scenic spots,building Fengyang Flower-drum cultural theme park,and increasing financial investment.
关键词
凤阳花鼓/文旅融合/文化价值/旅游发展Key words
Fengyang Flower-drum/cultural and tourist integration/cultural value/tourism develop-ment引用本文复制引用
出版年
2024
NETL
NSTL
万方数据