Promoting the integrated development of cultural industry and tourism industry is an impor-tant way to promote the transformation and upgrading of the two industries.Under the background of cultural and tourism integration,this paper puts forward a new strategy of cultural and tourism re-sources development for Fengyang Flower-drum,a national intangible cultural heritage.This paper an-alyzes the cultural value of Fengyang Flower-drum,and then,based on the concept of industrial inte-gration,investigates the development status of Fengyang Flower-drum cultural tourism resources.In view of the current situation,the integrated development path of Fengyang Flower-drum cultural tourism is explored from six aspects:building and spreading Fengyang Flower-drum cultural tourism brand under the environment of new media,applying RME development mode to design cultural and creative products related to Fengyang Flower-drum,adding experience-type tourism projects,building comprehensive cultural tourism scenic spots,building Fengyang Flower-drum cultural theme park,and increasing financial investment.
Fengyang Flower-drumcultural and tourist integrationcultural valuetourism develop-ment
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