融媒体时代报纸副刊发展路径探析
Analysis on the Development Path of Newspaper Supplement in the Integrated Media Era
陈姝妤1
作者信息
摘要
新媒体时代发展至今,文字已从之前主导纸媒的地位,沦为图片和视频的解说词,文字的"失势"导致了纸媒的发展举步维艰.报纸副刊内容单一、与读者缺乏互动以及定位不明等问题都使得副刊必须找到突破的路径.副刊应当以视觉文化为导向,与地域文化紧密结合,体现与大众趣味相当程度的一致性,并且自觉成为弘扬时代潮流的推手.要达到这样的定位,副刊就要强调内容真实,个性表达丰富,贴近地域文化,优化选择平台.
Abstract
With the development of the new media era,text has changed from the dominant position of print media to the commentary of pictures and videos.The"failure"of text has led to the difficult development of print media.The lack of variety in content and interaction with readers and the unclear positioning of content make it necessary for the supplement to find a way to break through. The supplement should be guided by visual culture,closely combined with regional culture,reflect a considerable degree of consistency with the public interest,and consciously become a driving force to carry forward the trend of the times.To achieve such a goal,the supplement should emphasize the real content,enrich the personality expression,closely follow the regional culture,and optimize the platform selection.
关键词
副刊困境/融合定位/发展路径Key words
dilemma in supplement/integration orientation/development path引用本文复制引用
出版年
2024
NETL
NSTL
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