Exploring the Peer Effect and Its Impact on Digital Investment in Manufacturing Enterprises
As a critical pillar of the national economy,the development of the manu-facturing sector not only directly influences technological advancement and optimi-zes industrial structures but also faces pressing demands for transformation and up-grading amid increasing digitization and networking.This study employs panel data from A-type manufacturing enterprises in Guangdong Province,covering the period from 2012 to 2022,to empirically examine the impact of peer enterprises on digital investment.The findings indicate that the peer effect is intricately linked to the firms'ownership structure,the professional backgrounds of executives,and the ex-ternal economic environment.Notably,private enterprises demonstrate a more pro-nounced peer effect in digital investment compared to state-owned enterprises,sug-gesting that they are better positioned to leverage information sharing and resource collaboration to enhance their digital capabilities.Furthermore,the presence of man-agement with a background in digital technologies significantly amplifies the peer effect related to digital investment.To facilitate the digital transformation of the manufacturing industry,this study offers several policy recommendations:first,en-hancing policy support and tax incentives to foster the deep integration of tradition-al industries with the digital economy,thereby alleviating financial pressures during the transformation process;second,promoting the establishment of digital technol-ogy exchange platforms to facilitate experience sharing and innovation within the industry,thereby elevating the overall level of digitalization;and finally,collabora-ting with higher education institutions to develop internal training mechanisms aimed at improving the digital literacy of executives and employees,ensuring that companies maintain a robust talent pool in a rapidly evolving market landscape.
Digital TransformationPeer EffectManufacturingManagement