Chinese colleges have been focusing on educating people with knowledge all along.The arrival of the rich media era offers the possibility to transform the talent cultivation mode into a mode of educating people with culture in Chinese colleges.Due to its extensiveness,uncertainty and crypticity,recessive curriculum has become an important medium of cultural education in colleges.In fact,the recessive curriculum and campus culture are always accompanied and interwoven,the relation between them being both distinctive and universal,to contain and to be contained.Campus culture is an important medium and unique form of expression of the recessive curriculum,and there is an internal logical relation between them.Therefore,recessive curriculum is an important platform for colleges to educate people through culture,and strengthening the construction of recessive curriculum provides an important opportunity for our higher education to make the transition from educating people with knowledge to educating people through culture in this era of rich media.