Innovation of Ideological and Political Education Path in Tourism Management Courses Based on the Integration of Culture and Tourism:Taking"Tourism Brand Construction and Management"as an Example
"Tourism Brand Construction and Management"is an elective course for the undergraduate majors of Tourism Management.Currently,there are three main teaching pain points,namely the disconnection between culture and tourism,the dislocation of supply and demand and the imbalance of knowledge and practice,which are also common problems faced by the ideological and political courses of Tourism Management.The deep integration of culture and tourism provides an innovative vision and response strategy for improving the ideology and politics of tourism management courses.Specifically,it is necessary to be student-centered with moral cultivation as the fundamental task and we need to build the ideological and political model of courses with cultural and tourism integration,deeply explore ideological and political elements,restructure teaching content modules,expand curriculum ideological and political resources,create an open teaching environment and interactive teaching platform,innovate the embedded integrated and permeable integration methods of curriculum ideological and political education,optimize the three major teaching methods of problem oriented self-learning,case study cooperation and project combat practice learning,and improve the formative evaluation system.
Tourism Managementcurriculum ideological and political educationintegration of culture and tourism
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