新工科背景下大学生创新创业项目的商业模式解析——以中国国际大学生创新大赛新工科类别参赛项目为例

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中文摘要：创新创业教育和专业教育、思想政治教育紧密结合,符合党的二十大提出的"三位一体"部署要求.解析大学生创新创业项目的商业模式内涵、评审要求和创新需求,结合中国国际大学生创新大赛中获得省级金奖和国家级铜奖的项目,运用商业模式画布工具进行商业模式实例解析,得出商业模式画布工具用于大学生创新创业项目的商业模式分析和设计,具有完整性、一致性和标准化的优势,为新工科组大学生创新创业团队设计科学、合理、有创新的商业模式提供参考.

外文标题：Analysis of the Business Model of Innovation and Entrepreneurship Projects for College Students in the Emerging Engineering Education Era:Taking the Emerging Engineering Education Category of the China International College Student Innovation Competition a

外文摘要：Integrating innovation and entrepreneurship education with professional education and ideological and political education closely conforms to the requirements of the"Three in One"deployment proposed by the 20th National Congress of the Communist Party of China.Analyzing the connotations,evaluation requirements,and innovation needs of the business model of college student innovation and entrepreneurship projects,a business model example analysis is conducted combined with the projects that won provincial gold and national copper awards in the China International College Student Innovation Competition.The business model canvas tool is used for the analysis and design of college student innovation and entrepreneurship projects,which has the advantages of completeness,consistency,and standardization.This study provides reference for the design of scientific,reasonable,and innovative business models for innovation and entrepreneurship teams of college students in the Emerging Engineering Group.

外文关键词：

emerging engineering constructioninnovation and entrepreneurship educationbusiness modelbusiness model canvaspromoting learning by competition

作者：

刘仙萍、肖华根、郝小礼

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作者单位：

湖南科技大学土木工程学院,湖南湘潭 411201

湖南科技大学信息与电气工程学院,湖南湘潭 411201

关键词：

新工科建设创新创业教育商业模式商业模式画布以赛促学

基金：

湖南省普通高等学校教学改革研究项目教育部大学生创新创业训练计划重点领域项目教育部产学合作协同育人项目

项目编号：

HNJG-2022-0783202210534054X220504422093632

出版年：

2024

DOI：

10.13582/j.cnki.1674-5884.2024.05.012

当代教育理论与实践

湖南科技大学

当代教育理论与实践

CHSSCD

影响因子：0.413

ISSN：1674-5884

年,卷(期)：2024.16(5)

参考文献量5