文献计量视角下我国博物馆文创产品研究的演进路径与趋势探索
The Evolutionary Path and Trend Exploration of Research on Cultural and Creative Products in Chinese Museums from the Perspective of Bibliometrics
黄梦君 1吴泓璟 2张杨2
作者信息
摘要
博物馆文创作为传承和创新博物馆精神内涵的重要载体,近年来已成为学术研究与公众关注的焦点.研究选取了 2007-2023 年间知网、万方、维普数据库收录的 405 篇核心文献,采用文献计量学分析法和COOC、CiteSpace等软件对文献发表时间、期刊来源、高被引文献、作者、机构、关键词等信息展开系统梳理和可视化分析,旨在揭示该领域的研究现状、热点与发展趋势.研究表明,我国博物馆文创产品研究经历了探索、发展与盘整阶段,政策扶持与资本投入为博物馆文创的发展提供了有力支撑.然而,当前仍存在一些挑战,如作者与机构之间缺乏协同合作,高产作者群体尚未形成,研究主题存在追随热点和深度不足等问题.展望未来,该领域应借助宏观政策环境,顺应数字化发展浪潮,对设计与营销予以精准定位,从而推动博物馆文创产业的创新和可持续发展.
Abstract
As an essential carrier of inheriting and innovating the spirit of museums,museum cultural and creative activities have become a focus of academic research and public attention in recent years.The study selected 405 core literature from databases such as CNKI,Wanfang,and VIP from 2007 to 2023.Bibliometric analysis and software such as COOC and CiteSpace were used to systematically sort and visualize information such as publication time,journal sources,highly cited literature,authors,institutions,and keywords,aiming to reveal the research status,hotspots,and development trends in this field.Research has shown that the research on cultural and creative products in museums in China has gone through stages of exploration,development,and consolidation.Policy support and capital investment have strongly supported the development of museum cultural and creative products.However,there are still some challenges,such as a lack of collaborative cooperation between authors and institutions,the absence of a high-yield author group,and insufficient follow-up and depth of research topics.Looking into the future,this field should leverage the macro policy environment,adapt to the wave of digital development,accurately position design and marketing,and promote innovation and sustainable development of the museum's cultural and creative industry.
关键词
博物馆/文创产品/文献计量分析/CiteSpace/研究现状与趋势Key words
museum/cultural and creative products/bibliometric analysis/CiteSpace/research status and trends引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据