Negotiated Resistance in Gender:The Research of Representations of Female Characters in Female-oriented Games
Women have gradually become significant consumers in the game market.As a result,female-oriented games have been designed,developed and operated with female players in contemporary China.This paper aims to divide the development of domestic female-oriented games into the initial stage and the expansion stage.The research focuses on representations of female characters in domestic female-oriented games through a textual analysis from four dimensions:appearance,personality,ability and social identity.Findings indicate that representations of female characters are shifting from stereotyping to diversification,which constructs new female images in the game market.However,the constructions of female images are incomplete and in the early stage,which reflect women's negotiated resistance to patriarchy in contemporary China.
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