首页|雷锋形象之变与学雷锋活动演变——基于近六十年《人民日报》的雷锋报道

雷锋形象之变与学雷锋活动演变——基于近六十年《人民日报》的雷锋报道

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回溯学雷锋活动实践历程,雷锋身上的群众属性是"不变"的核心,具体体现为"平凡性""效仿性"与"先进性".群众属性促使群众对雷锋产生共情与认可,推动雷锋从沈阳走向全国,也使"雷锋"成为各时期普通优秀群众的代名词,形成变化的雷锋形象.梳理20世纪60年代至今《人民日报》对雷锋的报道发现,雷锋形象历经了从政治典型到奉献楷模再到奋斗榜样的三次演变,党和国家的政策导向在其中起到重要作用.雷锋形象的"变"是雷锋群众属性"不变"的表征,赋予了学雷锋活动新的生命力,在此过程中,随着精神内涵的确立、学雷锋激励保障机制和协同联动机制不断完善,学雷锋活动日趋常态化.
Changes in the Image of Lei Feng and the Evolution of Activities of Learning from Lei Feng:Based on 60 Years of Lei Feng's Reports from People's Daily
Reflecting deeply on the historical progression of learning from Lei Feng reveals a profound truth:the enduring essence of his appeal is rooted in his accessible and ordinary character,which is characterized by simplicity,the ease of emulation,and a standard of excellence.This innate ordinariness in Lei Feng's personality not only made him relatable but also allowed his legacy to grow from a local hero in Shenyang to a national icon.Over the years,Lei Feng has come to symbolize the archetype of an exceptional yet commonplace individual,a representation that resonates across different times and contexts.This enduring image of Lei Feng is vividly portrayed in the People's Daily,where a close examination of reports from the 1960s to the present day reveals a fascinating evolution of his image:from being an emblem of political ideology to an epitome of selfless dedication,and ultimately,a beacon of relentless striving and perseverance.These shifts in the portrayal of Lei Feng's image are inextricably linked to the changing policy directions of the party and the state,highlighting how political and social changes influence public figures'representations.Intriguingly,this evolving portrayal of Lei Feng underscores the unchanging nature of his mass appeal,continually revitalizing the movement of learning from him.This transformation has been supported by the establishment of a profound spiritual connection,the enhancement of motivating and supportive mechanisms,and the development of a synergistic collaborative system.These factors have collectively contributed to the institutionalization and normalization of the activities centered on learning from Lei Feng,ensuring his legacy continues to inspire and resonate with generations to come.

Activity of Learning from Lei FengPeople's DailyMass CharacterImage of Lei Feng

王丽娜

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北京语言大学马克思主义学院

学雷锋活动 《人民日报》 群众属性 雷锋形象

北京市社会科学青年基金项目

20KDC017

2024

当代青年研究
上海社会科学院青少年研究所

当代青年研究

CSTPCDCHSSCD
影响因子:0.633
ISSN:1006-1789
年,卷(期):2024.(2)
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