The Generation Logic and Governance Choice of the Phenomenon of Youth"Bloggerization"in TikTok
The phenomenon of youth"bloggerization"has become a new phenomenon of emerging online subculture,and contemporary youths are keen to"post"themselves on social platforms such as TikTok and aspire to become bloggers.They are the sharers of diverse lives,the publishers of complex information,the experimenters of the Internet celebrity economy,and the innovators of changing the status quo.In terms of generating logic,the transformation of the digital society is intensifying,and the communication characteristics of the TikTok platform,the value choice characteristics of contemporary youths,and the public's need for multiculturalism jointly exert an impact.However,the phenomenon of youth"bloggerization"is prone to breed bad value orientations inward,and outward to produce problems such as online violence.Therefore,it is necessary to look at the phenomenon of youth"bloggerization"dialectically,and continue to make efforts in promoting the construction of the ideological position of the TikTok platform,optimizing the delivery channels of TikTok,helping young"bloggers"establish a correct concept on struggle,and building a unique cultural brand for themselves.Avoid the potential negative impact of the phenomenon of young"bloggers",and escort youth work in the new era in a targeted manner.