首页|Analysis of Outlets Retail Market Based on Chinese Tourists

Analysis of Outlets Retail Market Based on Chinese Tourists

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原文链接
  • 国家科技期刊平台
  • NETL
  • NSTL
  • 维普
  • 万方数据
Outlets are a new challenge to the retail industry after the continuous development of the market economy.However,academic research on outlets is very scarce.The purpose of this research is to study the relationship between outlets' marketing methods and customer perception.This research cooperates with Shanghai International Fashion Education Center (SIFEC),and conducts convenience sampling on the research objects as the samples.By using quantitative research methods and questionnaire survey tools,the researchers studied the relationships among experience marketing,perceived value,customer satisfaction and loyalty of customers to outlets.The research found that outlets' experience marketing will influence customer perceived value effectively and affect consumer satisfaction and loyalty indirectly.

outletssustainable developmentbrand marketingstatistical analysisquantitative analysis

DAI Jingyu、DAI Hongyu、XIE Yutong

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College of International Tourism and Management, City University of Macau, Macau 999078, China

College of Art Design and Media, Sanda University, Shanghai 201209, China

College of Statistics and Mathematics, Zhejiang Gongshang University, Hangzhou 310018, China

Center of Art Education, Shanghai University of Medicine & Health Sciences, Shanghai 201318, China

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2020

东华大学学报(英文版)
东华大学

东华大学学报(英文版)

影响因子：0.091
ISSN：1672-5220
年,卷(期)：2020.37(3)
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